About RE(BE)L

From Pain to Power. From One RE(BE)L to Another.

RE(BE)L wasn’t born in a boardroom — it was born in chaos. In a messy room, with a broken heart, an overthinking head, and a soul tired of pretending to be “normal.”
This brand didn’t start as a business plan. It started as therapy.
As a journal.
As a "screw this" to overpriced, mass-produced fashion that says nothing about you.

We’ve all been through it — the heartbreaks, the identity crises, the late-night breakdowns. And somewhere in that storm, the idea hit:
What if clothes could say everything we couldn’t?
What if our pain, our rage, our softness, our rebellion — could be worn?

That’s RE(BE)L.

It’s not just a brand.
It’s a rebellion against labels — gender, identity, expectations, stereotypes.
It’s a rejection of rules — about how you’re supposed to dress, feel, love, or live.
It’s clothing made with meaning — not just for aesthetic, but for expression.

We started RE(BE)L at 17 — young, underestimated, and hungry to shake things up.
From classrooms to cafes, we worked, saved, sketched, and built — piece by piece — a brand that’s honest, raw, and powerful.

Each drop tells a story — of love, heartbreak, recovery, revenge, and self-worth.
Our clothes are loud, proud, and unapologetic — just like the ones who wear them.

For the misfits, the overthinkers, the heartbroken, and the healed —

This brand is for you.

RE(BE)L is a reminder: You are not too much.
You were just born for more.
So wear your story. And make it loud.

No Labels. No Rules. Just Rebels.